5-D Value at Leading Companies

In numerous industries (see above and below), within each of the four conventional value dimensions one or a few companies generate value with a greater relative appeal than rivals and thus come to dominate the industry in that value dimension. Not shown here are the handful of companies exhibiting the new fifth dimension of value Deep-Connect including Tesla, BMW, Patagonia, and the White Arena Group in the Laax ski resort in Switzerland.
The dominant companies rise above the industry median, prevent entry and drive rivals in the same dimension (D) down and even out of the market. The competition between companies in different D’s depends on the popularity of the comparative preferences of customers in the D’s: e.g. is Degree value more popular than Dexterity, and if so, by how much?

The diverging competitive fortunes of dominant and dominated companies in an industry is documented for the European automobile market in the third chapter of The Complex Diversity of Mastering 5-D Value Management at BMW, Daimler, Fiat, PSA, Renault and Volkswagen. These six European auto companies rose to dominance over the past 50 years in the course of two waves of consolidation. The firms emerged from shakeouts in the six largest national markets which occurred largely in 1960s – 1970s, quantified for each national market. The companies then expanded around the turn of the century in the course of the second consolidation at the European level.